Black Seed is a modern makhana snack brand designed to make healthy snacking feel bold and exciting. Its identity uses a chunky wordmark with a subtle lotus seed motif integrated into the “ee,” creating a direct connection to the product. Rounded typography, contrasting weights, and a thick outline give the brand a playful, contemporary, and highly recognisable character.

Frozen Masti is a frozen food brand concept created to make convenient meals feel as comforting and trustworthy as home-cooked food. Built around the warmth of a grandmother figure, the identity challenges the perception of frozen food as impersonal while appealing to students, young professionals, and families looking for quick and reliable meals.

Compose is a contemporary restaurant and cocktail bar concept based in NYC. The project focused on creating a cohesive brand language and extending it across the menu, restaurant collateral, and key touchpoints to build a refined and consistent dining experience.